Search Engine Optimization (SEO) is the combination of strategies and tools webmasters apply to reach the maximum number of internet users.
For businesses, SEO is important because it is the way to attract the more genuine visitors coming from the search. If done wisely, SEO gives results and to do it wisely, you don’t need to be a high level marketing professional or hire someone who charges a huge amount to do SEO for your business or blog website.
With a good writing sense and few technical points, you can supercharge your SEO game on your own.
Before starting SEO for your website, the most important thing is to understand your audience.
- What is your audience?
- What is their spending power?
- What do they think?
- Where do they live?
- How do they search and when do they search?
It is important to find answers to some of these questions. So once you have a good understanding of your audience, apply a few basic things to your website in the next step, in a few days you will start to see results.
Find Niche Topics Around Your Startup
Instead of making new terms searchable, work on existing ranked topics. Find the niche topics around your startup. Identify their structure and plan a better version of those.
Research Low Competition Keywords
It is important to work on the right keywords. There are thousands of search terms related to your niches, you should find those with high search volume and low competition and SEO difficulty.
Google search and Google keywords planner are the best options to fulfill your keywords search requirements.
Basic SEO Settings and Meta
Once you have done the keyword research, now it’s time to make your website ready for search engines to crawl and index. Make sure you have high quality unique content and rich graphics on your website.
Install SEO plugin (Rank Math or Yoast SEO are the best if you are using WordPress) on your website or ask your website developer for basic SEO settings.
Prepare the Meta for each page. Title should be around 54-60 characters and Meta description should be of 154-160 characters.
Make sure you have adjusted your money keywords in title and description.
Write SEO Optimized, High-Quality Content
Content is an important tool to keep your website updating. You have to research a good amount of keywords, write content for the website pages and posts.
Update your website with high quality SEO friendly blogs and articles. At least you are publishing 2-3 articles per week.
Average length of articles should be around 1000 words, relevant and authenticated information should be included.
Distribute And Add Internal Links
Internal linking is important to engage your readers. Add internal links in your articles and pages to the relevant posts and content on your website. Spread your content to the maximum people. Bookmark it on different websites and share it in your social circle.
SEO takes time, but it gives results. If you want to be successful then be super consistent. Serve the people with rich information and high quality products and services. Keep bringing value for the public; you will be their preference sooner.