SEO stands for search engine optimization. If you are doing business online, then SEO is very important for your business, because it gives your business better visibility online. With better visibility, more people will visit your website and buy your product and services, ultimate increase in your sales and fast business growth.
If you are new to SEO and want to learn it at its best, then you are at the right blog post. Here, I am going to share with you an ultimate SEO checklist to master the SEO and utilize it for the growth of your business.
Keyword Research Checklist
Keyword research is the most important factor, which can make or break the success of the website. If keywords are chosen wisely, they will help your website rank fast in the relevant category and assure growth. How to do keywords research? Note the keyword research checklist below:
- Identify your close competitors
- Find your main keywords; often called money keywords.
- Find long tail keywords variations, understand latent semantic indexing concept
- Create a keyword map
- Analyse the intent of the pages that rank
- Identify questions that are being asked; check ‘people also ask’ and Quora etc.
- Check keywords difficulty score
SEO Basics Checklist
SEO basics checklist includes all those factors, which are important to make a website fully index-able and track the performance of the website as a result of your SEO efforts.
- Setup GSC and Bing webmaster tools
- Setup Google analytics
- Install and configure an SEO plugins (WordPress)
- Generate and submit a sitemap in Google Search Console
- Create a robots.txt file
- Make sure that your website is fully indexed
- Check GSC for errors etc.
Technical SEO Checklist
Technical SEO comes to improve the website security and overall performance in order to gain better visibility in Search Engines, because Google and other search engines prefer a technical error free website. The most important factors of the technical SEO checklist are given below:
- Check mobile friendliness
- Make sure you are using HTTPS
- Check for the duplicate versions of your website
- Find and fix the crawl errors
- Improve site speed
- Add structure data
- Check temporary 302 redirects
- Find and fix redirect chains and loops
- Fix broken internal and outbound link
- Find the fix HTTP links on https pages
- Use an SEO-friendly URL structure
Content and On-Page SEO Checklist
CONTENT is the king! A search engine and user friendly content helps websites to perform well and get better rankings. On-page SEO checklist regarding content is given below:
- Fix duplicate, missing and truncated title tags
- Find and fix duplicated, missing meta descriptions
- Find and fix multiple H1 tags
- Make sure H tags are implemented properly
- Improve title and meta tags, and page content
- Run a content audit and prune content
- Ensure images use ALT tags
- Improve internal linking
- Find & fix keyword cannibalization
- Find and fix orphaned site pages
- Updated content
- The website should have a blog
Off-Page SEO Checklist
Off-page and backlinks are important to create an authority of the website over the web. Important factors regarding off-page SEO include the following:
- Analyze your competitor’s link profile
- Conduct a link intersect analysis
- Turn unlinked mentioned into links
- Find new link building opportunities
- Setup and optimize Google My Business
- Submit to local directories.
Whether you are creating a new website or you have an old website, make sure that you have to go through this list to unlock the SEO potential. What do you think about it? Feel free to express your opinion through the form below.